Exercise 02 - Type as Shape / Fall 2011

Exercise 02 / Type as Shape / Fall 2011
Students will learn about the basic anatomy of letterforms while looking at type as shape. Students will learn about the expressive qualities of different type families, discover visual solutions in which two characters can be combined to form a new symbol or monogram. In addition, students will develop a sensitivity for shape, proportion, weight, balance and beauty in letterforms.

Typography Exercise 01 / Billboard as Personal Advertisement

Exercise 01 / Billboard as Personal Advertisement

Design a billboard advertisement that will inform, persuade, promote, educate an audience. Tell an audience who you are with typographic form. Photograph a billboard in the city and alter it with your own typographic message. Photograph billboards in the city (3 - 5 minimum) and then select the best composition for optimal readability. Convert billboard photographs to black and white. Adjust for laser print output.

Typography / Art + Architecture / Course web site

Web Site for USF Typography / Art + Architecture

Art 205 / 03

this is just your type....

Just My Type

A Book About Fonts

by Simon Garfield

Book Summary

Documents the history of typefaces from the early days of Gutenberg to the modern applications of digital fonts, tracing the impact of font usage in business and pop culture while explaining what favorite fonts reveal about personality.