USF TYPOGRAPHY: Kindle Fire TV Commercial — Amazons New Kindle Ad / Cool Devices for displaying typography

Taylor Maruyama was informed by this commercial while working on Project 01: Survey of the History of Typography.

The evolution of typography....

I was struck by the quantity of advertisements this "Black Friday" weekend for devices such as the Kindle. The prices for cool devices were a surprise as well. How does the education of a typographer adapt to this?

Typography / Art 205–03

Course Description

This course will introduce students to the practice, history, and theory of typography. Through design research, independent project work, and collaborative exercises; students will produce typographic solutions to applied and experimental problems using typography as their primary, if not exclusive, design element Course work will include independent student research, sustained project work, and critiques, emphasizing the perceptual and contextual properties of typographic design. Lectures, readings, and guided discussions will supplement project work, introducing students to the topics of letter form design, printing history, typographic classification, and textual representations.

To successfully complete this course, students will be expected to understand and emulate the principles of typographic practice that began in the early Renaissance and continue with contemporary digital design. Students will also be expected to demonstrate both leadership and collaboration skills while working with their fellow students towards the completion of group project work.

Professor: Stacy Asher

Email: sjasher@usfca.edu

Office Hours:

Wednesdays: 11:45-1:45

Gleeson Library / 4th Floor

Course web site:

USF Typography / Art 203–03

Pages

Kindle Fire TV Commercial — Amazons New Kindle Ad / Cool Devices for displaying typography